I was a “New Driver” only a couple of years ago. I remember those first anxious moments after getting my driver’s permit thinking, “I hope nobody hits me!” I was keenly aware of my driving insecurities and a bit fearful of my first time sitting in the driver’s seat and having cars ‘coming at me’ from all directions.

The drive home was uneventful, thankfully, and experiencing oncoming traffic from my new view in the driver’s seat behind the wheel was manageable. My challenge was, and my main concern became, “How do I stop people from driving right into my rear bumper? People are so impatient!!” The statistics on road rage are frightening. I quickly realized that tail-gating was a bigger problem than I ever realized and that my friends who were becoming “new drivers” had experienced the same feelings of helplessness too. A friend even admitted to being scared – and now I understood fully how driving a car could be a terrifying experience.

How can I get drivers following me and others on the road to ‘back off?’

I began paying closer attention to the notices affixed to vehicles on the road; caution placards on large trucks carrying dangerous chemicals or flammables, construction vehicles urging everyone not to follow closely or not at all and those ‘student driver’ stickers on the backs of cars which let the world know that a young driver, often timid at intersections or slowly crawling along in traffic, was at the wheel. In other words, ‘give the new driver space.’

But none of the friends I know, or for that matter, their parents, were going to put a sticker on the trunk of their cars. So I began thinking of creating a new way of alerting the more experienced drivers on the road about the ‘new driver’ status of the person they were trailing. I also knew that some of my friends drove a couple of different family vehicles – it happened to me too. My older brother would always drive “his car” (it was really mom’s old car – LOL) any time he was home from college. I had to switch over to my dad’s wagon every once in a while so a permanent sticker was not going to work. I began thinking about a ‘transferrable’ sign that could be easily affixed or re-applied  to another car I was driving. A window cling! Easily positioned, easily removed and placed on another car. It would also be inexpensive so every new driver could get one or more, for their family too.

The [new] drivers have more difficulties to find their destination and possible have abnormal behaviors at intersections, such as improper changing lane or sudden stop for right/left-turn, which may contribute to rear-end accidents.
— X. Yan et al. / Accident Analysis and Prevention 37 (2005)